Coaching vs Consulting

Recently, I reached out to top performing Dealer Groups about ReThinkU Performance Coaching.  While there are a few who understand what Performance Coaching is, more are under the assumption that consulting and coaching are one of the same when in reality, they are vastly different.  I can understan...Read More

How to Build Confidence During a Setback

One of the toughest challenges facing automotive leaders is the ability to gain genuine confidence while facing setbacks. I’m not talking about the fake kind of confidence some of us portray only to cover our insecurities. I’m talking about real, genuine self-belief and confidence that we must depen...Read More

Differences in Professional Coaching

I’m sure you’ve heard the phrase “jack of all trades, master of none…” which is why I sought out to niche ReThinkU and be the Performance Coach for Automotive Industry Leaders. There is a massive difference between a self-proclaimed “Coach” who is yet to be ...Read More


We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. There is a secondary and arguably even more important measurement which is the VOI.   ROI (Return on Investment) is the financial return on an in...Read More

Leveraging the Mental Game

I’m working on my metaphors so bear with me on this one… The Boston Bruins are tied for 1st in the NHL standings right now with the highest goal differential. Brandon Carlo in particular is having a career year thus far. No doubt they have a roster full of skilled players, but the differ...Read More

The Top 6 Unexpected Benefits of Coaching

When I talk about being an ICF accredited Performance Coach with others, I typically get the same reaction as I did when I first started as a Car Salesman which you may be able to relate to. This underwhelming & skeptical look comes over their face.  Quite frankly, I don’t blame them.  It&...Read More

4 Steps to Sustain New, Stronger Habits

Why are habits important?   “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle   A habit is something we do regularly without consciously thinking much about it. It’s an automatic mental and behavioural activity  40% of our current actions are habitua...Read More

4 Quick Steps to getting out of a Rut

Step #1 – Be aware We all get into ruts. Life isn’t a smooth road and we know this. So when it does happen, it’s important to know and understand that it’s not going to last. You’ll bounce back to the top of your game. In the automotive industry, we train our brains to think that every 30 days is a ...Read More

Why Coaching Instead of Consulting

A few months ago, my Mom and Aunt were at a church service listening to inspiring stories about people who went from being lost to found.  One of the couples sharing their story had struggled financially and with alcohol and drug abuse. That was until they came across a kind, warm-hearted, and givin...Read More