Brandin Wilkinson is one of North America’s leading automotive professionals under the age of 40, as recognized by the #1 North American automotive business website, Automotive News. He went from being an accidental Sales Professional to General Manager of a 55+ team in 6 short years. From there, an opportunity opened up to Partner with a Chrysler franchise where he increased the new sales volume by 61% in just 3 years.
Brandin has been featured in the automotive industry’s leading magazines and interviewed on well-known podcasts such as Michael Cirillo’s “The Dealer Playbook”, garnering over 1 million downloads. His book, ReThink Selling: Why You Only Know 20% of Sales, climbed the Amazon ranking to #12 in its first 2 weeks. In the book, Brandin shares the secrets that have contributed to his success (it’s not what you think!).
It wasn’t the sales strategies, it wasn’t the work ethic, and it wasn’t his connections. Although all of these played a part, it was only 20% of the equation. The remaining 80% of his success came from the intangibles such as purpose, synergized compounding, drive, discipline, habits, consistency, and momentum. Brandin is proof that the intangibles are the largest contributors to personal and professional success.
It’s for these reasons that top entrepreneurs the world over continually hire character over skill. That missing 80% is the reason Brandin co-founded ReThinkU, to help Leaders recognize that there’s so much more to success than strategies and skillset.