We help automotive leaders who are dedicated to learning, growing, and thriving execute their potential and succeed in the industry.

Achieve Peak Performance and Sustain Success

Coaching is a thought-provoking and creative partnership that helps clients implement processes and disciplines to maximize
their personal and professional potential, and unlocks untapped sources of imagination, productivity, and leadership.

What kind of a person works with a Performance Coach?


At RethinkU we understand the issues and challenges facing automotive leaders. We help build on your strengths and self-awareness, and develop new behaviors and tactics to broaden competencies to achieve your full potential as a leader at your dealership.

  • Carve a clear vision and path through discovery, clarification, and alignment with what you want to achieve.
  • Learn the habits, routines, and mindset to consistently perform your best, overcome obstacles, and achieve long-term success.
  • Define actions to demonstrate, practise, and deepen new learning.
  • Strengthen ability to take action and be held accountable.
  • Master leadership, communication, and emotional intelligence competencies for a greater impact in your personal and professional life.
  • Discern core issues behind business and personal plateaus.
  • Learn to better manage stress and operate from a more effective, sustainable, strategic, and inspired place.
  • Stretch beyond your current capacity.
  • Create momentum for continuous focus, productivity, and effectiveness.
  • Shift your perspective on life and business.

Get a Free Leadership Starter Kit

The Ultimate Starter Kit to Begin Improving Your Professional Life Immediately!

100% Client Satisfaction Guarantee

Coaching should provide you significant value out of every single session. To ensure this, we provide a 100%, money-back, satisfaction guarantee. If you are not completely satisfied with any particular session, you will promptly and respectfully receive a refund.

Let’s Get You to the Source of Your Success

Tell Us Your Story

Your story is unique and we want to hear it. Request a free consultation so we can learn about where you’ve been and where you want to go personally and professionally.

Plan Your Path

No two clients are alike — through assessment and discovery we establish a personalized plan.


Now it’s time to implement! I do my part and you do yours, achieving maximum performance, development, and results!

Schedule a Coaching Consultation
by filling out the form below! 

RethinkU led by Brandin Wilkinson

ICF Coach, Dealer, and Author

Leaders of automotive dealerships lack the appropriate support and resources to maximize their full potential. As a dealer myself, I understand the lonely road on the leadership journey and the challenges of effectively leading a team. RethinkU came to fruition as a solution to provide peak performance coaching within the industry.

The power of transformation lies in our conversation. I’m your ultimate accountability partner in defining, generating, and realizing your goals, objectives, and intentions for what’s most important to succeed professionally and personally. To discuss a potential Performance Coaching relationship, email me at brandin@rethinku.ca

Work With Me

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